TheHomeMag is looking for top quality sales professionals to join their growing franchise network, and they’re offering a $5000 referral fee to anyone who helps find them. According to TheHomeMag franchise website:

If you have a great candidate you would like to refer to TheHomeMag, please call us at 866.859.1996. Provide us with their contact information and let them know we will be contacting them soon. Your candidate must go through the proper franchisee selection process and if they are elected to be awarded a franchise, executed the franchise agreement, and have paid the appropriate franchise fee, you will then receive the $5,000 referral fee . We appreciate your cooperation and your referral. All State and Federal Tax laws apply.

Learn more about TheHomeMag franchise, advertising and opportunities at TheHomeMag website .

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VOTE FOR THEHOMEMAG at TopNewFranchises.Com

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The Misguided Franchise Marketing of 30 Minute Fitness Clubs

(FranchiseeMarketing.Com)  Everybody wants a Marketing Silver Bullet… the magic TV commercial, radio spot, billboard that will send customers in droves through their front door.  Preferably, the silver bullet will require no effort on their part, will produce the same results indefinitely, and will be paid for by the franchisor, vendors, or anybody but them.  Sometimes the franchisors believe in the Silver Bullet too… or they act like they do in order to sell franchises to believers of the Silver Bullet.

 The bad news is that there is no Silver Bullet.  If there were, your competitors would have it to and you\’d neutralize each other anyway.  But the real tragedy is that this myth keeps many franchisees making the wrong demands from their franchisor.  Many of the franchisees of smaller chains struggle and fail, citing their decline on the once-promised TV commercial or national ad campaign that was thoroughly unrealistic anyway.

Recent posts and franchisee comments on FranchisePick.Com show how many of the 30 minute fitness franchises are caught in this trap.  Franchisees of struggling chains with fewer than 100 units bought in because the franchisor allegedly promised they would be on Oprah with Dr. Phil, that they\’d have their own TV show on NBC, that they\’d be promoted through a Butterfly Life book to be published.  Cuts Fitness for Men allegedly used their franchisee marketing fund to have a book written, published and publicized.  When the book bombed, the franchise program crumbled.

One struggling franchisee of Butterfly Life complained: …If we were on in the Oprah - Dr Phil slot as promised, we would be branded and a huge percentage of the women would know who we are…

My first suspicion would be that neither the franchisor nor most franchisees have a clue about how to market their Butterfly Life fitness clubs.

The first clue is the name, Butterfly Life,which is a marketing albatross.

The second clue is all this talk about tv commercials, a tv show on NBC, Oprah, Dr. Phil.

Fitness club members are not willing to drive more than 12 minutes - generally 3 miles - to a club. The three mile radius around their club is their universe, and the “deconditioned” women within that circle are the only ones they should be concerned with. Those are the only ones who need to understand the brand. They don’t need to be on Oprah to tell their neighbors what they do.

The fact that it’s simple doesn’t make it easy. Because their potential membership pool is so limited, they need great, not just good, programs for trial, conversion and retention.  They should be pushing for measurable, effective one-to-one (1:1) marketing that is focused on the women within that three mile radius.  

In short, they need to become relentless health club marketing experts, fast, and stop dreaming of Dr. Phil… and stop pushing for the Silver Bullet.

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