ARTICLES
Finding a Franchise Opportunity
10 Criteria for Choosing a Franchise
BRAVE NEW FRANCHISES
WHAT TO LOOK FOR in a Franchise.
Setting Goals for Franchise Success
Buyer Beware: Scams, Traps & Tricks to Avoid
Franchising’s Deadly Be Your Own Boss Myth
Lies, Damned Lies & Franchise Statistics
A Consumer Guide to Buying a Franchise
(Federal Trade Commission)
Franchise Branding & Marketing
Top 5 Franchisor Internet Marketing Mistakes
Motivating Prospects, Part 1
The Marketing Secrets of DENNY CRAIN (.pdf)
The Marketing Secrets of SUBWAY (.pdf)
How to Get Your Franchise in Franchise Times
Your Baby’s Ugly & You’ve Got Bad Breath (Branding)