Budget Blinds Launches Direct Mail Initiative With Valpak
May 24, 2007 - Every month, the familiar blue Valpak envelope brings unique on-envelope promotions and sweepstakes to consumers that typically feature cash and prize giveaways.
During the month of May, Budget Blinds, a leader in custom window treatments, will appear on the Valpak envelope and give consumers the chance to win $100,000 in prizes. 44 million Valpak envelopes featuring Budget Blinds and Kathy Ireland Home by Alta will be mailed to households throughout the United States and Canada.
One grand prize winner will decorate their home with $25,000 in Budget Blinds products, and an additional 150 winners will receive Budget Blinds products in the form of $500 gift cards, totaling another $75,000. Entry forms can be found in specially marked Valpak envelopes and consumers can also register at Valpak.com.
Budget Blinds is including the promotion in a national commercial campaign airing during the month of May. The commercials are scheduled to appear on A&E, Discovery Home, DIY, HGTV, Oxygen, Soapnet, and TLC networks.
In addition, Budget Blinds is projected to mail approximately 100 million Valpak coupons over the next year.
“We are very excited about this opportunity with Valpak to showcase the great Kathy Ireland Home by Alta products Budget Blinds offers,” said Phil Mettra, Vice President of Marketing for Home Franchise Concepts, parent company of Budget Blinds. “Our goal is to help homeowners realize their dream homes by providing easy access to amazing window coverings and home décor products through free in-home consultations.”
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Ellianos Drive-Thru Coffee Franchise Buys Firefighters a Drink
Last week, Ellianos Coffee Company will offer firefighters and police officers a free medium specialty drink all next week (May 21 - May 25) to lift spirits during the exhausting fight against the blazing fires affecting North Florida and South Georgia.
Firefighters and police working to contain the blaze can drive-thru any of Ellianos Coffee Company’s participating franchise locations to receive their free specialty beverage. They may choose from any drink on the menu, including: hot coffee and espresso drinks to give them extra energy to fight the blaze, or refreshing iced lattes, latte freezers or fruit smoothies to cool them down after a long shift.
“We love to give back to the community,” says President Mick Rynning. “We are calling this initiative Service+1, as we always strive to provide the best service to our customers, but we want to do one better by giving back to the community and providing service above and beyond expectations. It’s our way of showing our deepest appreciation to those who risk their lives to keep our communities safe from harm.”
Ellianos Coffee Company founder, Scott Stewart added, “There are hundreds of firefighters in our community, and all over North Florida and South Georgia, working hard to keep us safe. We have also see firefighters from as far as away as Colorado, Utah, and several others states, all working together for our safety. We want to show them our gratitude. This opportunity allows us to act on one of our core values—To help people enjoy life—One cup at a time!”
The free drink offer was extended to all firefighters and police officers working in North Florida and South Georgia, and is available at the following Ellianos Coffee Company franchised locations: Lake City, Florida (929 SW Main Blvd. and 2950 US HWY 90 W), Macclenny, Florida (793 W. Macclenny Ave- HWY 90), Jacksonville, Florida (1125 S. Lane Ave.), Starke, FL (603 S. Walnut St- HWY 301), and Waycross, GA (1741 Knight Ave). Firefighters and police were asked to either be in uniform or show a badge in order to redeem their free drink.
About Ellianos Coffee Company:
Ellianos Coffee Company was founded in Lake City, FL in 2002 by entrepreneur and coffee lover Scott Stewart with the help of his wife Pam and their family. The company has grown to a franchise with 8 locations in North Florida and South Georgia. Ellianos Coffee Company’s mission is to thrill customers by swiftly and cheerfully serving them premium quality coffee, espresso beverages, smoothies and more at convenient locations. Ellianos plans a steady growth strategy, and is currently working on adding several more locations within the coming year.
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